RE/MAX EXPANDS ITS GLOBAL FOOTPRINT

As globalization increases, the need for truly global real estate brands increases alongside it. Adding to its vast global presence in over 110 countries and territories, RE/MAX continues to move into new geographic areas as the desire to affiliate with the real estate brand remains high.

International real estate remains big business despite declines in foreign investment due to the COVID-19 pandemic. According to the Profile of International Transactions in U.S. Residential Real Estate 2021 report, from April 2020–March 2021, 107,000 U.S. residential properties were purchased by global investors.”

Locally, the July 2019 FNB Estate Agents Barometer states that foreign purchases accounted for 3.74% of total domestic home buying in 2Q19. The long-term average stated in this report is 4.4%.

Tapping into this demand for a truly global real estate brand, RE/MAX – already in more countries than any other real estate brand – recently announced the sales of master franchise rights into three additional countries: Pakistan, Guyana, and Uzbekistan. With the sale of Guyana, RE/MAX now has a presence in every country in South America.

“It’s exciting to help create and bring the quality service and professionalism RE/MAX is known for around the world to new markets of business owners, homebuyers and sellers, and investors,” says Shawna Gilbert, RE/MAX Vice President of Global Development.

The global footprint of RE/MAX, and the unique access to the brand’s more than 140,000 affiliated Sales Associates around the world, make the franchisor’s referral network invaluable to those within the real estate sector. Pakistan region co-owner, Rafay Qamar, said the decision to align with RE/MAX was largely credited to its global reach and proven business systems. “RE/MAX is in countries all over the world, which means we are able to tap into a global network of potential clients.”

This is part of the reason the brand is also so attractive to real estate professionals within Southern Africa as well. “Since lockdown hit back in March 2020, our local network has grown by over 450 agents. Where other real estate brands shrunk their staff compliment, ours expanded. Agents were drawn to our large, established brand that offered stability and a global support network during these uncertain times,” explains Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett.

Beyond helping agents, the large RE/MAX global footprint is also beneficial to buyers, sellers, landlords and tenants. “All RE/MAX clients not only benefit directly from being able to connect to a global network of potential opportunities, but they also indirectly benefit from the global training and resources that their agent receives from our brand, giving them access to international insights and advice at the click of a button,” Goslett explains.

“As the world recovers from the pandemic and slowly re-opens its borders, the importance of partnering with a real estate brand with global connections will become even more apparent. Those who are curious to learn more about our global connections should visit our website or consult their nearest RE/MAX Office,” he concludes.